Thursday, January 20, 2011

ADVICE: Remember the 3-Steps to Good Blog Entries



Remember, when it comes to developing any news story into a feature, simply ask and answer these three questions:

1. What is the news story? (WHAT - What's new?)
- a brief summation of the actual story

2. Why does it matter to you? (SO WHAT? - Why does it matter?)
- what's their personal stake in this?
- why is this issue important to the writer?

3. Why should other people care? (NOW WHAT? - What should we do or consider next?)
- point to other specific culture items/events that are related to this topic
- make a statement on why this effects more than just the people in the story and people like you.

You can ride this advice all the way to a successful career in blogging. I promise.

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